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MONTMORENCY

Montmorency creates exclusive apparel and accessories for pets. Montmorency is not just a business, it is creativity and an expression of love for animals, a desire to make their life as comfortable as possible.
www.montmorency.com.ua

CHALLENGES

An offline store, which, after opening, decided to launch an online store and needed to develop online commerce.
  • DIGITAL MARKETING STRATEGY
    The company needed a strategy and a tactical plan for the online marketing activities.
  • TECHNOLOGY
    Technical limitations of the website (built on website builder platform).
  • DATA
    No historical data to forecast the results.
  • COMPETITIVE MARKET
    Intense competition among retailers marks the pet food, pet care, and pet supplies landscape.

SOLUTIONS

Implementation of new strategy to transform a client's business.
  • WEB ANALYTICS
    Advanced Web Analytics with cross-channels user tracking and enhanced e-commerce.
  • SALES FUNNEL DEVELOPMENT
    Implementation of a classic sales funnel.
  • SEO STRATEGY
    SEO strategy to improve organic search engine rankings.
  • MARKETING MIX
    Implemented digital-driven marketing strategy to attract new clients and engage the existing clients.
  • A / B TESTING
    Hypothesis testing was launched to test potential improvements.
  • VISUALIZATION
    Dynamics dashboards offering real time data.

RESULTS

  • The implementation of dashboards for marketing and product teams allowed to identify weak positions and determine the points of growth and test hypotheses in real time.
  • A steady influx of new customers from Google Ads, FB, and CPA networks.
  • The semantic core and visibility of the site have been increased, As a result, there is a significant increase in organic search traffic.
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